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7 Ways to Improve a Non-Profit Landing Page
Landing pages – often they make or break a campaign. They are a beautiful balance of words and images that persuade their visitor to take a desired action. For non-profits, they play a central role in...
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5 Resources to Rock Online Fundraising
In the last year, when has online fundraising not been at the forefront of industry conversations? With more than 7 billion people online in 2012, it’s easy to see why non-profits are eager to leverage...
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Non-Profit Landing Page Case Study: Boston University
Landing pages have a lot of practical tips that non-profits can carry over to donation pages. On Tuesday, I shared 7 Ways to Improve a Non-Profit Landing Page and today I’m looking at one example of a...
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What is your donors’ biggest pet peeve?
I came across this infographic summarizing the 2012 Millenial Impact Report from Achieve consulting. It’s a handy reference guide if your non-profit is trying to navigate the waters of younger donor...
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Taking Annual Giving Online – 3 Things to Consider
There’s no doubt about it, online fundraising is on the rise and seems to promise a fruitful future for non-profits. With social media making it easier to interact with communities and donors,...
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Online Fundraising and Social Media – what’s the difference?
Online fundraising is a growing area for many non-profit development programs. It has many similarities to offline direct response fundraising such as direct mail, but of course there are many...
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Recap: NetSquared Camp 2013
Last Saturday I had the pleasure of attending NetSquared Camp 2013 presented by NetTuesday Vancouver- what a seriously awesome way to spend a Saturday! If you’re in the non-profit or technology...
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How to Create a Year-end Fundraising Strategy – Part 2
You’ve got a solid offline strategy set for your fundraising program, but have no clue how to take it online. You’re not alone! Many non-profits are just beginning to tap into the immense power and...
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5 Tools You Need for Online Year-end Fundraising
Year-end fundraising is a great opportunity to use your non-profit’s online presence to raise more money for your cause. For the last 5 years, online giving has grown tremendously (double digit...
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The 7 Deadly Sins of Year-end Fundraising (and how to avoid them!)
There’s always a lot of talk about what we should be doing when it comes to year-end fundraising. But what about those things non-profit fundraisers should avoid doing? You know what I’m talking...
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A Tale of Two Emails (A Lesson in Writing Awesome E-Appeals)
We’re heading into the thick of year-end fundraising! Chances are you’re writing and sending email to your constituents. Perhaps you’re also receiving emails from other organizations. One of the things...
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What To Do When There’s Crickets – nonprofit email marketing failures explored
You spend weeks crafting the perfect copy for your latest campaign. You’ve dreamed up an awesome subject line for the email. The layout looks amazing. You schedule the email to go out to your community...
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5 Examples of Great Non-Profit Email Campaigns
A lot of people have mixed feelings about emails. Some love it. Others hate it. Personally, I think it’s awesome. But don’t just take my opinion for it. There’s some steadfast stats that show the...
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